Our primary goal is to make sure that your emails land in the inbox where they belong (AKA, avoiding the SPAM folder). The game is simple: if subscribers don’t see your emails, they can’t engage or buy.

Our proven deliverability best practices will increase visibility, open rates, and ultimately, your sales.

Process We Follow to Ensure Top-Notch Deliverability:

✅ Authentication: We configure SPF, DKIM, and DMARC to verify your email’s legitimacy and protect your sender reputation.

✅ List Cleaning: We remove inactive and invalid email addresses to maintain a healthy list.

✅ Trigger-Based Segmentation: We segment your audience based on their behavior with your store and send relevant content that keeps them engaged.

✅ Content Optimization: We craft high-converting, spam-proof emails that align with your brand voice and engage subscribers authentically, ensuring your message drives action without landing in spam.

✅ Continuous Monitoring: We optimize inbox placement rates with campaign monitoring and real-time metric tracking.

Most agencies practice a ‘one-size-fits-all’ approach to email strategies. They lack custom strategies and sometimes spam people without understanding customer needs.

At MRZ ECOM, we prioritize people above all. We collect zero-party data when customers opt into the list.

Based on this data and specific triggers, we curate email marketing strategies tailored to your brand.

Based on the strategy we created for your brand, we design attention-grabbing, high-performing emails that people can’t resist clicking.

After strictly analyzing the creatives, we implement them into your ESP, optimizing the emails for better deliverability.

Then we launch them to the custom segments we created for better engagement. And yes, your sales are going to start!